As a Senior Professional in Fashion Retail Sales & Operations, with two decades of experience in Spanish corporations like Tendam (formerly Cortefiel Group) and Pronovias Group (leaders of Spanish fashion retail) I have been designing winning business growth initiatives, enhanced revenue streams and elevated store productivity while prioritizing unparalleled customer experience.
I believe business optimization can transform any company into an effective and profit bringing organization. When working with renowned brands like Women Secret, Springfield and Pronovias I have been doing an inhouse consulting for company´s franchise and wholesale partners in finding growth levers. A deep knowledge of the diverse universe of sales distribution channels (corporate business, franchise & wholesale models, as well as ecommerce) has made me an all-encompassing industry expert. This is the reason why I decided to found Vega Retail, with "Vega" meaning one of the most brilliant stars in the modern sky, and focus my efforts on helping small and medium-sized brands grow and make it shine.
As an effective communicator I also enjoy working with people. Over the years I have done recruitment and built teams as a primary path to a healthy business model. In the past years I have cultivated my own extensive professional network that allows me to attract the best talents and create a working group necessary to meet the specific needs of the project.
My strongest professional skills are:
Svetlana Suchkova
Management of international markets (Europe, Eastern Europe, Middle East and LATAM) and proven expertise in cultural nuances after having to navigate them through for 20+ years
Knowledge of the franchise business model & in-store operations from inside out
Instinct to identify hidden potential and business growth opportunities
Applicable experience
ENHANCED PROFITABILITY AND OPERATIONAL EFFICIENCY of over 40 businesses across the EMEA region by conducting in-depth analysis and crafting customized business strategy plans.
DIRECTED THE MANAGEMENT OF OVER 100 STORE TEAMS, ensuring alignment with organizational objectives and delivering exceptional performance.
DEMONSTRATED A CONTINUOUS TRACK OF RECORD OF KPIS improvement through a deep business analysis and thoroughly prepared and implemented rigorously action plans leading to conversion increase up to 15pp.
PROVIDED COMPREHENSIVE TRAINING to over 300 in-store personnel, optimizing operations and elevating the customer experience to new heights.
DEVELOPED AND IMPLEMENTED EFFICIENT KPI-BASED retail management frameworks across multiple markets, driving performance excellence and informed decision-making.
LED SEVERAL SUCCESSFUL INNOVATIVE PROJECTS on business optimization and improving customer experience.
SUCCESSFULLY MANAGED DIVERSE CULTURAL PARTNERSHIPS
with over 30 partners, fostering collaborative relationships and driving mutual success.
ACHIEVED MEASURABLE SALES GROWTH UP TO 40%, demonstrating a consistent track record of driving revenue expansion and market share gains.
CULTIVATED AN EXTENSIVE PROFESSIONAL NETWORK with in the industry, connecting with hundreds of key stakeholders and fostering collaborative opportunities that permits me to create a working group of professionals for a specific request.
OVERSAW MULTIMILLION-DOLLAR BUSINESSES, ensuring strategic alignment and sustainable growth trajectories.
SPEARHEADED THE SUCCESSFUL LAUNCH OF MORE THAN 50 RETAIL POINTS of sale worldwide, from inception to grand opening, driving brand expansion and market penetration.
STUDIED AND ANALYZED HUNDREDS OF P&L REPORTS and crafting effective action plans to improve store and business profitability.