YOUR FASHION RETAIL PROFITABILITY |
Vega Retail provides fashion brands with valuable insights into new growth opportunities and works closely with you every step of the way
OUR MAIN MISSION
Transform business activities to increase sales & profit using best practices from top fashion companies and adapting them to your individual needs
MISSION
what we do
two decades of corporate experience to apply to your business:
Business plan and operations viability for a new business idea
Clear plan to improve company profitability & to optimize processes
Enhanced reporting system and solutions to have a better visibility and control
In-store operations improvement strategy plan
Regular and professional store visits to provide with 360 degree report on the store operations
Professional B2B account management guaranteeing valuable business insights
Team recruitment and training to meet commercial needs
Your unique franchise model creation and sales strategy
Preparation for company selling and safe business handover
Proven methodology
Key request
in-depth analysis
in-depth analysis
Bespoke in-depth analysis using corporate and own created know-how methods. All sales data related to the request will be consolidated, structured and analyzed
First strategic
session
session
3
Introduction meeting & understanding the request
1
Implementation support
Planning, technical launch, training
5
Recommendations report and meeting
Practical, adapted, easy to implement, clear path to desired results
4
WORKING PLAN
PROPOSAL
PROPOSAL
Tailor-made proposal to address your request needs will be presented at this stage for your approval, including costs and timeline. Signing of NDA
2
Regular follow up meetings
Analyzing the result and introducing the correction plan, if necessary
6
Our methodology was carried out and tested in multiple occasions, it provides the most effective approach and guarantees best in class results
OUR CLIENT PROFILE
Small and medium fashion retail companY At any stage of your business that:
Want to open a new business or buy a franchise: business plan and negotiations
01
Need buyer services: buying plan and selection of collections
05
Struggle with profitability and don’t know how to get to the next level of growth
02
Require to create easy to use management dashboards for effective decision making
04
Require professional B2B account management services
07
Need business processes audit to make the operations more efficient
03
Look for a professional that can oversee your in-store operations periodically in a shop supervisor role
06
Neet to recruit and train
a productive team
a productive team
08
Ready to franchise your business and need guidance
09
Want to sell your business and need to prepare a commercial proposal
10
why choose us
As a Senior Professional in Fashion Retail Sales & Operations, with two decades of experience in Spanish corporations like Tendam (formerly Cortefiel Group) and Pronovias Group (leaders of Spanish fashion retail) I have been designing winning business growth initiatives, enhanced revenue streams and elevated store productivity while prioritizing unparalleled customer experience.
I believe business optimization can transform any company into an effective and profit bringing organization. When working with renowned brands like Women Secret, Springfield and Pronovias I have been doing an inhouse consulting for company´s franchise and wholesale partners in finding growth levers. A deep knowledge of the diverse universe of sales distribution channels (corporate business, franchise & wholesale models, as well as ecommerce) has made me an all-encompassing industry expert. This is the reason why I decided to found Vega Retail, with "Vega" meaning one of the most brilliant stars in the modern sky, and focus my efforts on helping small and medium-sized brands grow and make it shine.
I believe business optimization can transform any company into an effective and profit bringing organization. When working with renowned brands like Women Secret, Springfield and Pronovias I have been doing an inhouse consulting for company´s franchise and wholesale partners in finding growth levers. A deep knowledge of the diverse universe of sales distribution channels (corporate business, franchise & wholesale models, as well as ecommerce) has made me an all-encompassing industry expert. This is the reason why I decided to found Vega Retail, with "Vega" meaning one of the most brilliant stars in the modern sky, and focus my efforts on helping small and medium-sized brands grow and make it shine.
ABOUT:
As an effective communicator I also enjoy working with people. Over the years I have done recruitment and built teams as a primary path to a healthy business model. In the past years I have cultivated my own extensive professional network that allows me to attract the best talents and create a working group necessary to meet the specific needs of the project.
My strongest professional skills are:
Svetlana Suchkova
Management of international markets (Europe, Eastern Europe, Middle East and LATAM) and proven expertise in cultural nuances after having to navigate them through for 20+ years
Knowledge of the franchise business model & in-store operations from inside out
Instinct to identify hidden potential and business growth opportunities
Applicable experience
ENHANCED PROFITABILITY AND OPERATIONAL EFFICIENCY of over 40 businesses across the EMEA region by conducting in-depth analysis and crafting customized business strategy plans.
DIRECTED THE MANAGEMENT OF OVER 100 STORE TEAMS, ensuring alignment with organizational objectives and delivering exceptional performance.
DEMONSTRATED A CONTINUOUS TRACK OF RECORD OF KPIS improvement through a deep business analysis and thoroughly prepared and implemented rigorously action plans leading to conversion increase up to 15pp.
PROVIDED COMPREHENSIVE TRAINING to over 300 in-store personnel, optimizing operations and elevating the customer experience to new heights.
DEVELOPED AND IMPLEMENTED EFFICIENT KPI-BASED retail management frameworks across multiple markets, driving performance excellence and informed decision-making.
LED SEVERAL SUCCESSFUL INNOVATIVE PROJECTS on business optimization and improving customer experience.
SUCCESSFULLY MANAGED DIVERSE CULTURAL PARTNERSHIPS
with over 30 partners, fostering collaborative relationships and driving mutual success.
with over 30 partners, fostering collaborative relationships and driving mutual success.
ACHIEVED MEASURABLE SALES GROWTH UP TO 40%, demonstrating a consistent track record of driving revenue expansion and market share gains.
CULTIVATED AN EXTENSIVE PROFESSIONAL NETWORK with in the industry, connecting with hundreds of key stakeholders and fostering collaborative opportunities that permits me to create a working group of professionals for a specific request.
OVERSAW MULTIMILLION-DOLLAR BUSINESSES, ensuring strategic alignment and sustainable growth trajectories.
SPEARHEADED THE SUCCESSFUL LAUNCH OF MORE THAN 50 RETAIL POINTS of sale worldwide, from inception to grand opening, driving brand expansion and market penetration.
STUDIED AND ANALYZED HUNDREDS OF P&L REPORTS and crafting effective action plans to improve store and business profitability.
expert opinions
International Retail Director - Latin America, at MANGO
Mirielle Martinez
Fashion Tradeshow Director at Fira Barcelona
Albasari Caro
Svetlana is an outstanding senior manager with a clear strategic vision on retail business and strong analytical skills and a deep commitment to achieve success on the projects that she led during our time working together
Retail Director at Hugo Boss Spain
Antonio Rodríguez Pozo
Head of Customer Voice, at Pronovias
Oleksandra Melnyk
CMO at Desigual
I loved working with Svetlana. She is 100% customer oriented. A fashion retail expert. High pace, high energy, always kind
Gemma Andreu
CEO at Balfin Real Estate & Hospitality (Albania)
Ledia Telhai
Head of Marketing, KarKat Fashion Group (Ukraine)
I’ve had the pleasure of working with Svetlana for a few years during her time at Tendam (Cortefiel Group). We were a franchisee and a new business then, and Svetlana supported us on every step of our development journey. She has always been that person who immediately provided us with strategic advice and guidance or connected with the right teams at Tendam HQ.
Svetlana is an absolute expert in her field, has a deep knowledge of the industry and business setup, and always goes the extra mile to get the job done in the best way possible.
Svetlana is an absolute expert in her field, has a deep knowledge of the industry and business setup, and always goes the extra mile to get the job done in the best way possible.
Kateryna Newington
Buyer at Shaws Department Stores (Ireland)
I worked with Svetlana during three years in setting up and developing the Cortefiel franchise business within our company and in that time I found Svetlana to be most dedicated in helping us in any way she could. Her attention to detail was second to none and she stopped at nothing in trying to help us develop our business. A true professional.
David Maher
Success CASEs
HOW TO SAVE SALES TEAMS 37% OF THEIR IN-STORE TIME
CASE 1
In 2020 I initiated and delivered a project called LESS IS MORE in Pronovias that consisted of internal audit and diagnostics of retail department processes and their optimization. The processes that were not efficient or not bringing results were enhanced through new technology implementation, eliminated from the operational activity or optimized. As an example, the replenishment workflow was revisited completely, meanwhile communication flow with the stores was restructured, strictly planned and rescheduled.
As a result, the company has managed to reduce time spent by sales staff on reporting and other administrative tasks by 37% and instead gave them this time back to spend on the sales floor. For this project I have gone through all key stages: analysis, planning, implementation and follow-up during the first year. The main challenges as team resistance and enthusiasm were managed by me through an active listening, critical thinking, strategical mindset, empathy and high organizational skills.
As a result, the company has managed to reduce time spent by sales staff on reporting and other administrative tasks by 37% and instead gave them this time back to spend on the sales floor. For this project I have gone through all key stages: analysis, planning, implementation and follow-up during the first year. The main challenges as team resistance and enthusiasm were managed by me through an active listening, critical thinking, strategical mindset, empathy and high organizational skills.
One of the greatest achievements that makes me proud is when we managed to rescue an operating business of 16 stores; therefore saving the company a revenue stream of 15 mlllion euros.
For this project I have led a team of professionals and we have performed a number of critical actions to ensure a quick turnaround could be achieved and a comprehensive rescue plan is implemented fast:
— a detailed market analysis;
— product & pricing offer deep dive;
— store operations 360 evaluation.
Based on the rescue plan we have changed the product buy structure and replenishment system, optimized some stores´ size and changed store layout, changed team structure to make it more motivated and effective, trained the team on product knowledge and customer excellence, improved the sales follow up and sales monitoring system amongst other necessary actions. As a result of this professional and timely work the stores are still operating today and even more, new ones were opened at a later stage.
For this project I have led a team of professionals and we have performed a number of critical actions to ensure a quick turnaround could be achieved and a comprehensive rescue plan is implemented fast:
— a detailed market analysis;
— product & pricing offer deep dive;
— store operations 360 evaluation.
Based on the rescue plan we have changed the product buy structure and replenishment system, optimized some stores´ size and changed store layout, changed team structure to make it more motivated and effective, trained the team on product knowledge and customer excellence, improved the sales follow up and sales monitoring system amongst other necessary actions. As a result of this professional and timely work the stores are still operating today and even more, new ones were opened at a later stage.
HOW TO SAVE A 15 MILLION € BUSINESS
CASE 2
Professional and competent comes to my mind when I think about Svetlana.
I’ve had the pleasure of knowing her for 5 years, during which she worked for Grupo Cortefiel (Tendam) as a Regional Account Manager.
We had a great collaboration. She is always very responsible, supportive, great negotiator.
Above all, I was impressed with Svetlana’s ability to help us grow the business, solve our problems as a customer in a very mature and responsible way; always giving a right and fast solution.
And, of course, I was impressed by her strong character, the trust and goodwill she is always transmitting even in very difficult situations. Svetlana would be a true asset for any team, and comes with my heartfelt recommendation.
I’ve had the pleasure of knowing her for 5 years, during which she worked for Grupo Cortefiel (Tendam) as a Regional Account Manager.
We had a great collaboration. She is always very responsible, supportive, great negotiator.
Above all, I was impressed with Svetlana’s ability to help us grow the business, solve our problems as a customer in a very mature and responsible way; always giving a right and fast solution.
And, of course, I was impressed by her strong character, the trust and goodwill she is always transmitting even in very difficult situations. Svetlana would be a true asset for any team, and comes with my heartfelt recommendation.
I met Svetlana in 2011 while working at Tendam in Madrid. I was captivated by her analytical mind and by the passion she poured into her work. Her command of store KPIs and her empathetic manner really made an impression on me.
Years later, while managing the International Franchise Department at Pronovias, I had a position to fill with a proactive and sales-driven professional who could hit the ground running in both English and Spanish. So I reached out to Svetlana and recruited her to move to Barcelona and work in my team.
Svetlana proved to be a very quick minded, solutions-oriended team player who was a very valuable asset. She was the person in the room who, when we would hit a dead end, would come up with an idea to solve the challenge. She has an admirable energy and way of approaching problems from a fresh perspective.
Years later, while managing the International Franchise Department at Pronovias, I had a position to fill with a proactive and sales-driven professional who could hit the ground running in both English and Spanish. So I reached out to Svetlana and recruited her to move to Barcelona and work in my team.
Svetlana proved to be a very quick minded, solutions-oriended team player who was a very valuable asset. She was the person in the room who, when we would hit a dead end, would come up with an idea to solve the challenge. She has an admirable energy and way of approaching problems from a fresh perspective.
I was fortunate to work with Svetlana during our recent experience at Pronovias, where we both focused on improving the customer experience in the brand's boutiques. Svetlana was the regional leader for the company's stores in Spain and the international franchises, while I was responsible for customer voice and the bridal experience.
For me, it was very enriching to learn from Svetlana about the internal processes of the stores and their needs in order to improve the customer experience. I loved Svetlana's customer-focused approach, where in each of her decisions she thinks about how to add value and enhance team collaboration. I also appreciated Svetlana's high level of involvement in understanding customer opinions and integrating their insights into the business. For her, involving the stores and front-line staff in decision-making was always vital. She was always proactive and demanding with the central offices when establishing action plans tailored to the reality of her stores, whether in Córdoba, Spain, or Istanbul, Turkey.
I believe Svetlana's experience in the retail world will be key for any company, not just in the fashion industry, but in other sectors as well, that aims to improve and surpass customer experience, making it more premium. She knows very well what needs to change in the processes and how to motivate teams to achieve the desired business results.
For me, it was very enriching to learn from Svetlana about the internal processes of the stores and their needs in order to improve the customer experience. I loved Svetlana's customer-focused approach, where in each of her decisions she thinks about how to add value and enhance team collaboration. I also appreciated Svetlana's high level of involvement in understanding customer opinions and integrating their insights into the business. For her, involving the stores and front-line staff in decision-making was always vital. She was always proactive and demanding with the central offices when establishing action plans tailored to the reality of her stores, whether in Córdoba, Spain, or Istanbul, Turkey.
I believe Svetlana's experience in the retail world will be key for any company, not just in the fashion industry, but in other sectors as well, that aims to improve and surpass customer experience, making it more premium. She knows very well what needs to change in the processes and how to motivate teams to achieve the desired business results.
I had the pleasure of working with Svetlana in the franchise department of Tendam, which includes renowned brands such as Springfield, Women's Secret, Cortefiel, and Pedro del Hierro. During our years together, Svetlana consistently demonstrated exceptional expertise and insight into the franchise business model and store operations. Her deep understanding of the fashion retail industry, coupled with her remarkable talent and keen analytical skills, made her an invaluable asset to our team.
Svetlana possesses an extraordinary ability to identify and address the specific needs of a partner's business, driving it towards increased profitability and success. Her strategic vision and operational acumen enable her to craft tailored solutions that elevate businesses to new heights. Her reputation as a field expert is well-earned, and she is widely recognized for her contributions to the industry.
As someone who has witnessed her dedication and effectiveness firsthand, I have complete confidence in recommending Svetlana as a business consultant. Her comprehensive knowledge of fashion retail, combined with her innovative approach and unwavering commitment, makes her the ideal choice for any business seeking to enhance its operations and achieve sustained growth. If I were to recommend a consultant to my business partners, Svetlana would undoubtedly be my top choice.
Svetlana possesses an extraordinary ability to identify and address the specific needs of a partner's business, driving it towards increased profitability and success. Her strategic vision and operational acumen enable her to craft tailored solutions that elevate businesses to new heights. Her reputation as a field expert is well-earned, and she is widely recognized for her contributions to the industry.
As someone who has witnessed her dedication and effectiveness firsthand, I have complete confidence in recommending Svetlana as a business consultant. Her comprehensive knowledge of fashion retail, combined with her innovative approach and unwavering commitment, makes her the ideal choice for any business seeking to enhance its operations and achieve sustained growth. If I were to recommend a consultant to my business partners, Svetlana would undoubtedly be my top choice.
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